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Graphic Designer & Digital Media Artist
My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Brand Style Guide
This comprehensive brand style guide for a fake company, Blaze Social Media, meticulously details logo usage, color palettes, typography, and logo placement, ensuring every visual element aligns with the brand's mission of fostering dynamic communities and enriching connections. It serves as the cornerstone of all communication efforts, ensuring a cohesive and professional brand presence across all platforms. The logo, elements included in the brand style guide, and the brand style guide itself were created using the industry standard software of Adobe Illustrator and Adobe InDesign.
Exhibit Infographic
The infographic, created with Adobe Illustrator and InDesign, spotlights a North Atlantic right whale, meticulously detailed and set against a gradient transitioning from sunlit yellow to deep blue, symbolizing the whale's diverse habitats and its conservation urgency. The title, rendered in bold "Anton," demands attention, while the body text, styled in "Mencken Std," ensures legibility, contrasting seamlessly with the background.
Conservation Button Pins Design
These button pin designs were created to exude a harmonious blend of fun and advocacy, tailored for younger audiences. By merging playful visuals with poignant slogans in Illustrator, they foster an early appreciation for wildlife conservation, urging action in a manner that's engaging and memorable. The choice of the Fredoka font unifies the series, making them distinct yet part of a cohesive collection.
Town Restaurant Print Materials
In the design project for Town Restaurant, a purveyor of high-end Chinese gastronomy, Adobe InDesign was employed as the principal tool for generating print-ready collateral, including table tents, menus, and brochures. The endeavor was anchored in the stringent adherence to the establishment’s branding guidelines, thereby ensuring visual consistency and reinforcing the luxury quotient integral to the brand’s identity. The chromatic scheme deployed across the imagery engenders a sense of unity and cohesion, while the deliberate choice of darker tones seeks to resonate with the restaurant’s upscale clientele. Typography and layout were meticulously calibrated to achieve harmonious text formatting across diverse print media. Collectively, these design decisions culminate in a cohesive brand narrative that seamlessly blends aesthetic sophistication with commercial efficacy.
Magazine Cover Swap
This Magazine Cover Swap Design Project is to illustrate my skills as a graphic designer, such as versatility, understanding one’s audience, and typography. The cover features an arresting image of three giraffes in the savannah. Their elongated necks and distinct patterns capture immediate attention against the subdued background. Both titles are in capital letters, with a larger font size compared to the other text elements, serving as a striking centerpiece. The remaining text is rendered in sans-serif fonts to contrast with the smooth elegance of the adult magazine’s title and the playful font of the kid’s edition, providing a modern touch. Minimal graphic elements are used to keep the focus on the natural beauty displayed. The objective was to evoke a sense of awe and wonder, drawing readers into the rich, natural world that the magazine explores.
Amethyst Bay Magazine Advertisement
In this travel magazine spread and advertisement, I used a blend of visual hierarchy, color theory, and layout design to showcase my ability to reach different audiences. The travel magazine spread interlaces vibrant photographs with a harmonious color palette, using whitespace, mixed typography, and sidebars to delineate and emphasize content. The resort's flash sale advertisement merges the allure of an overwater bungalow with relatable human elements, effectively drawing the viewer's attention. The bold typography highlighting the sale, paired with the integration of terms and promotional details, echoes the adeptness in crafting visuals tailored to specific objectives.
Social Media Content
This project was part of a course milestone where restricted images, fonts, and elements were provided. As part of an integrated social media strategy for a fake company, Margherita’s Brick Oven, I designed promotional visual content tailored for both Facebook and Instagram. The campaign aims to boost brand visibility and engagement across multiple platforms while maintaining a consistent brand identity.
Upper Crust Bakery Logo and Print Materials
In redesigning the logo for Upper Crust Bakery, a locale distinguished by its commitment to artisanal baking and Parisian flair, Adobe Illustrator was employed to meticulously sculpt visual elements that encapsulate the brand’s unique ethos. The emblematic French bread constructed Eiffel Tower was chosen as the central visual motif, serving as an epitome of sophistication and culinary heritage. This choice not only resonates with the bakery’s core values of fresh ingredients and ancestral French recipes but also yields an instantly recognizable iconography designed to captivate the targeted demographic. Through the strategic use of design elements and symbols, the new logo harmoniously fuses functionality with cultural and gastronomic narratives, thereby crafting a compelling brand identity.
Editorial Design
In curating the design layout and magazine cover for the scholarly article “Wood Block Printing by the Japanese Method,” targeted at academics, students, and professionals in the art and design domain, a geometrically rigorous structure was employed to mirror the article’s intellectual rigor. The choice of typefaces skewed conservative, harmonizing with the historical and educational undertones of the content. Employing a sophisticated interplay of text sizes, chromatic variations, imagery, and spatial elements, I meticulously engineered a visual hierarchy that punctuates the narrative flow. Enhanced inter-paragraph spacing was deliberately executed to augment text visibility and readability, thereby serving not merely as a design accessory but as a functional catalyst in augmenting reader engagement.
Zoo Poster and Admission Tickets Design
Detailed vector illustrations created in Adobe Illustrator of four emblematic animals - a tiger, raptor bird, giraffe, and lion - dominate the design, signifying the zoo's biodiversity and conservation ethos. The palette, a blend of beige, tan, and green, evokes a naturalistic ambiance. Text elements, presented in refreshing white, enhance readability, with fonts channeling an adventurous spirit.
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